As the number of electric-powered passenger cars is increasing in Sweden, McDonald’s has grown to become Sweden’s largest restaurant chain for electric car charging. after installing its first charging posts as early as 2009, the mega-chain now counts with 55 charging stations around the Scandinavian country. the expansion of charging stations continues as McDonald’s aims to include charging stations at all its drive-thru restaurants.
According to a survey conducted by McDonald’s, 48% of electric car drivers say it is difficult to find charging stations. to make this transition more visible and to lift the need for continued expansion of charging infrastructure along the roads, McDonald’s updated its classic signpost, leveraging on its high visibility and easiness to recognize from afar.
In an effort to make it easier for people travelling in electric cars to find charging stations, McDonald’s has produced its own version of classic ‘parking signs’ that lead the electric car traveller to the restaurants’ charging stations. the first signs have been installed by McDonald’s restaurants in mjölby and munkedal. in addition to the current price of charging, the signs also show the current price of a Big Mac and Happy Meal, so that both drivers and passengers can refill their own energy while the car is charging.
Historically, McDonald’s has frequently been involved in the development of charging infrastructure along roads in Sweden. More and more people are choosing to travel by electric vehicles, and the restaurant feels the responsibility to be a part of sustainable choices. ‘our sign is a new and fun take on a classic way of doing just that‘, says Christoffer rönnblad, marketing director at McDonald’s in Sweden.
And it’s not just happening in Sweden. Last year, Vattenfall announced, “Every McDonald’s branch in the Netherlands with a McDrive will have two fast charging points installed.” McDonald’s has plans to include 168 fast charging stations in the Netherlands. Bas Klaassen, Director Development Real Estate & Construction at McDonald’s said he was happy “to offer those of our customers driving electric vehicles the convenience of a fast charging point with good facilities on the road.”
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